The Structural Relationships of The Promotion Mix, Brand Equity and Purchase Intention -Focused on the Automobile Products-
نویسندگان
چکیده
منابع مشابه
The impact of brand equity on price premium, brand extension, brand preference and purchase intention
One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
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the extent to which written corrective feedback on linguistic errors can play a role in helping l2 writers improve the accuracy of their writing continues to be an issue of interest to researchers and teachers since truscott (1996) mounted a case for its abolition. while there is growing empirical evidence that written corrective feedback can successfully target some types of linguistic error (...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2011
ISSN: 1598-4877
DOI: 10.5392/jkca.2011.11.9.275